Brief: Create the visual identity for a new TV station called Journale that hosts informative television programs like COSMOS and Tales by Light. 

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Solution: My development of the logo and style guide was heavily inspired by different scientific anecdotes, symbols and theories. Deciding on the iconic story of Isaac Newton and the apple, I designed a version of the logo based on the falling apple as a punctuation. When applying the style to the station, I designed the UI for a website and for a TV.