Brief: Create a sports drink for a company called HP UP that specialises in making drinks for gamers to supplement vitamins and enhance mental performance and focus.

Solution: When developing the branding for HP UP, I decided to focus on the retro gaming aesthetic and the classic symbols that gamers recognise to represent HP like a heart and a plus sign. Using the retro game aesthetic, I made a Pixel Art logo and typeface that reflects the brand values. When applying the style guide to the drink, I decided to go with a 500mL can for the drink because it is easily stored, collected and preserves and seals the drink, I then created a few more assets and a text description for the can.